

1 - VALUE We provide the real thing!
One thing the word "value" does not mean is "CHEAP." What it DOES mean is that with us, you will
receive the greatest return for your roofing dollar. In the roofing business, there are many
labor-saving shortcuts which seriously compromise quality. Most of these "shortcuts" are not apparent
to the average homeowner, and the problems associated with them may not be evident for months or even
years. By the time the problems are discovered, extensive damage has probably occurred (see #6 -
PENETRATIONS below). The cost of repair is considerable. NOW... where is your bargain-basement
roofing contractor? Is he returning your phone calls? If not, does he have a physical place of
business where you can find him? Now that it really matters, does that guarantee he gave you on his
workmanship mean anything at all? Unfortunately, these were all questions you should have asked before
you chose your roofing contractor. Now, that CHEAP PRICE is not looking quite so cheap anymore.
2 - TIME It shouldn't take that long!
Did you ever see a roofing job in your neighborhood that seems to take forever? Imagine living with
the noise and mess and inconvenience for WEEKS when you know it should have taken only DAYS. There can
be many reasons for this: incompetent installers, insufficient crew size, poor job-planning, contractor
cash-flow problems, just to name a few. With Wilcox Roofing, our one and only crew (no
sub-contractors) will arrive in force and work on your home 8 hours per day, on consecutive days, until
the job is complete. Only inclement weather and weekends will cause a break in the action.
GUARANTEED!!!
3 - THE CLEAN UP We give new meaning to the word "meticulous"
If you or someone you know has ever had a roof installed (especially a "tear-off" job"), any or
all of the following have probably occurred: broken bushes, trampled flowers, shingle debris left
EVERYWHERE, thousands of nails left in the grass, driveway damaged by dumpsters, dumpsters left on
property after job is completed, etc. To prevent these occurrences takes extra time and care...
and that's exactly what WE do. We cover your landscaping not with flimsy tarps, but with a wall of
structural lumber and plywood set up wherever debris will fall. The debris (ranging from 5 to 15
tons depending on house size) is removed daily via a private dump truck (no dumpster). The fine
debris is hand-picked from the bushes, raked up from the grass, and a powerful "magnet on wheels"
is used to "suck" those elusive nails out of your lawn. In short, OUR CLEANUP IS SECOND TO NONE!!!
4 - INSURANCE You need to read this before you hire a roofer.
EVERY roofing contractor will tell you when asked that he is "FULLY INSURED." The fact is, most
of them aren't. General Liability, and in particular Workman's Compensation insurance is VERY
expensive in the roofing business due to the danger of the work and the high costs associated with
interior water damage. We cannot compete with uninsured contractors, nor do we wish to. Comparing
us to a contractor who would knowingly put his customer at probably the worst financial risk of his
life is unfair to us. If an uninsured employee is injured or killed while falling from your roof,
YOU THE HOMEOWNER will most certainly be named in the lawsuit which may far exceed the limits of your
homeowner's policy. Without a GL policy in effect, leaks and interior water-damage will be yours to
deal with and pay for. In some states, roofing contractors must provide proof of insurance to be in
business, but NOT IN NEW JERSEY. Before you sign on the dotted line, ask the contractor for a
"Certificate of Insurance" for both General Liability and Workman's Compensation. Accept only a
certificate issued and mailed from a licensed insurance agent, because phony certificates can easily
be provided by the contractor. After you receive it, call the agent and ask if the named contractor
is specifically covered for roofing related claims. It is a separate classification which can more
than triple the cost of a generic "General Contractor" policy. Wilcox Roofing is FULLY INSURED to do
roofing work and we're more than happy to provide certificates upon request.
5 - MATERIALS An important part of your decision, with loads of options
The best roofing product poorly installed can be a nightmare, and the same can be said for the reverse.
Great workmanship and second-rate product will create problems down the road. We pride ourselves in
helping the homeowner to choose the right product for their home. Only shingles with an "ASTM-D3462"
wind-rating or higher (tested to withstand minimum hurricane-force winds) will be used on your home.
Anything less would be a mistake in this area. In high-wind areas near the Atlantic Ocean or Navesink
River, we insist on using an even heavier laminated shingle built to withstand the strongest of our
New Jersey shore winds. If you want to follow the trend of the future in residential roofing, we can
install "metal roofing" which looks beautiful, has a 50-year warranty against fading and can withstand
200 MPH sustained winds. In the wake of Hurricane Andrew in Florida, metal roofing now comprises a
large share of the roofing market, because homeowners there have experienced firsthand what happens to
even the best asphalt shingle roof in a hurricane and they don't wish to relive the experience.
6 - PENETRATIONS Where most roofers fail to do their job
It is well known in the roofing industry that a vast majority of all leaks are related to chimneys and
other penetrations in the roof, such as plumbing vent pipes, roof/wall intersections, skylights, etc.
It is relatively easy to teach someone to lay shingles in an open area of your roof, but it
takes years to learn how to deal with the penetrations, where 90% of all leaks occur. This is what
sets us apart from the competition. All of our chimneys are flashed with copper, with all the critical
joints and corners soldered tight. All counter-flashings (the pieces that are attached to the sides of
the chimney) are brake-formed on site and bent into precut "reglets" or grooves in your chimney so that
the flashing becomes part of the chimney itself. Anything less will produce serious leaks in just a few
years or less. New flanges are installed on pipes and all skylights and walls are treated with the
utmost attention to detail. We take no chances with these most critical parts of your roof system
because we know that if you ever have a problem, chances are it will be with penetrations. Never has
the phrase "you get what you pay for" been more true than in the roofing business.
7 - THE TEST OF TIME We've proven we'll be here when you need us.
Let's face it, the world is full of great sales people. We've all had the experience of buying
something that wasn't quite what we wanted or needed because someone with the "gift of gab" got the
better of us in a moment of weakness. If you buy the wrong car, boat, or sofa you can always buy a
new one when the lease runs out or the payments are finished. Choosing a roofing contractor is
another matter. Make a mistake and you'll live with the sad leaky results for many years to come.
Ideally, you are going to choose a company that does all they say they are going to do, that
stands behind their work if there is a problem, and that makes the entire experience a pleasant one
from start to finish. These are the things that every company will promise to do. Wilcox Roofing
has been DOING all these things for 25 years and for thousands of customers. Would you like to know
why we spend virtually nothing on advertising? Simply because we don't have to. Our reputation in
Monmouth County speaks loud and clear and the word of mouth advertising from neighbor to neighbor and
friend to friend keeps us booked solid year round. Our promises, commitment to quality,
professionalism, and earliest completed projects have stood the test of time and will continue to do
so for many years to come.
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